Phowd leverages contests in order to help photographers find a suitable partner to outsource photo post-processing. A contest at Phowd helps photographer find the best retoucher for their needs and establish a long-term partnership.

Buyer uploads one or many photos to be edited, retouchers submit edited photos and buyer picks the edits they like the most. Authors of the selected edits receive money prize and get to work with the buyer directly via private orders.